The Rise of the ‘Lifestyle Tenant’: What Gen Z Renters Are Really Paying a Premium For
Generation Z is reshaping the UK rental market in ways few landlords or developers predicted. No longer satisfied with four walls and a postcode, this cohort is driving demand for homes that reflect identity, wellbeing, convenience, and community. They’re not just renting a property — they’re renting a lifestyle. And they’re willing to pay more for it. …
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